
About us
Education is the most powerful lever for change.
The ReimaginED Collective is a thesis-driven, founder-focused venture studio dedicated to building and scaling EdTech ventures that solve real-world challenges — creating global impact, starting with the MENA region.
Our mission
Reduce the burden, build the ventures.
We aim to reduce the burden on the economy by creating exciting, innovative ventures — making a dent in youth unemployment, skill gaps, and access to quality education across MENA.
Through a rare mix of hands-on engagement and holistic advisory — ideating, building, and scaling extraordinary EdTech ventures — we contribute to lasting, transformative impact across the region and the learners it serves.
How we work
Local knowledge. Global scale. Real capital.
Empower
Founders get the regional education depth and on-the-ground context generic accelerators can't offer.
Amplify
Hands-on support across product, GTM, fundraising, leadership and AI — plus access to investors ready to write checks.
Integrate
A standing bridge to partners, mentors and markets from New York to Dubai to Istanbul — so ventures scale worldwide.
Meet the studio
The people behind the collective.

Aman Merchant
Founder & General Partner
LinkedIn ↗
Basem Abu Dagga
Co-Founder
LinkedIn ↗
Hasan Makansi
Co-Founder
LinkedIn ↗
Our commitment
Building toward the Global Goals.
As impact catalysts, we align our work with the United Nations Sustainable Development Goals — accelerating progress on five in particular across the region and beyond.

No Poverty

Quality Education

Decent Work & Economic Growth

Reduced Inequalities

Partnerships for the Goals
The opportunity
The world's youngest region holds its widest opportunity gap — and the highest return on education.
- 127M
- young people transitioning to adulthood across MENA
- 27%
- youth unemployment — the highest rate in the world
- 2,500
- jobs created per 10 successful ventures in the region
- 40M
- users on the region's leading EdTech platforms